Privacy Policy

Last updated: August 25, 2026

This Privacy Policy explains how Focus IT Consulting ApS (“we,” “us,” “our” or the “Company”) collects, uses, stores, shares and protects personal information when you visit our online store, place an order, create or use a customer account, contact customer service, request a return or refund, or otherwise interact with our services.

For the purposes of this Privacy Policy, our website, online store, products, functions, content, customer support and related services are collectively referred to as the “Services.”

Please read this Privacy Policy carefully to understand how your personal information may be processed.

1. Company Information

The company responsible for operating the online store and processing personal information is:

Company name: Focus IT Consulting ApS
CVR number: 37854530
Responsible person / Managing Director: Shuo Li

Registered address:
Mortonsvej 36, 2. th
2800 Kongens Lyngby
Denmark

Email: gueriniholmberg678@gmail.com
Telephone: +45 33210772

For applicable data protection purposes, Focus IT Consulting ApS generally acts as the data controller for personal information processed in connection with our online store, except where another service provider acts as an independent controller under applicable law.

Our online store uses Shopify as its e-commerce platform. Shopify and other service providers may process certain personal information in connection with providing their services.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

  • Visit or browse our online store;

  • Create or manage a customer account;

  • Add products to your shopping cart;

  • Place or manage an order;

  • Make a payment;

  • Use Cash on Delivery where available;

  • Request delivery or tracking information;

  • Contact customer service;

  • Request a return, exchange or refund;

  • Subscribe to marketing communications;

  • Participate in promotions or surveys;

  • Submit product reviews, photographs, videos or other content;

  • Interact with our advertisements; or

  • Otherwise use or communicate with us through the Services.

This Privacy Policy does not necessarily apply to independent third-party websites or services that may be accessible through links on our store.

3. Personal Information We May Collect

The personal information we collect depends on how you interact with the Services.

3.1 Identity and Contact Information

We may collect information such as:

  • Full name;

  • Billing address;

  • Shipping address;

  • Postal code;

  • City;

  • Country or region;

  • Email address;

  • Telephone number; and

  • Other contact details you voluntarily provide.

3.2 Account Information

If customer accounts are available, we may collect:

  • Account name;

  • Email address;

  • Login or authentication information;

  • Saved addresses;

  • Account preferences;

  • Communication preferences; and

  • Order and account history.

You are responsible for keeping your account credentials confidential and should not share passwords or login details with unauthorized persons.

3.3 Order and Transaction Information

When you place or manage an order, we may process information including:

  • Products viewed or purchased;

  • Shopping cart information;

  • Order number;

  • Product quantities;

  • Product models or variations;

  • Purchase price;

  • Order status;

  • Delivery status;

  • Tracking information;

  • Returns;

  • Exchanges;

  • Refunds;

  • Cancellations; and

  • Communications concerning your order.

3.4 Payment Information

Depending on the payment method used, we may process information including:

  • Payment method;

  • Transaction amount;

  • Payment status;

  • Billing details;

  • Payment confirmation;

  • Transaction identifiers; and

  • Cash on Delivery information where applicable.

Payment transactions may be processed directly by Shopify, PayPal, banks, payment processors or other authorized payment service providers.

We may not receive or store complete payment card details when those details are processed directly by an independent payment provider.

We will never ask you to provide your PayPal password, account password or other sensitive login credentials by email.

3.5 Customer Service Information

When you contact us, we may collect:

  • Your name;

  • Email address;

  • Telephone number;

  • Order number;

  • Product information;

  • The contents of your message;

  • Complaint information;

  • Return or refund reasons;

  • Photographs;

  • Videos; and

  • Other information you voluntarily provide.

This information may be used to respond to your enquiry and resolve issues concerning orders, products, payments, deliveries, returns or refunds.

3.6 Technical and Usage Information

When you access the Services, certain information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Browser language;

  • Device type;

  • Device identifiers;

  • Operating system;

  • Pages viewed;

  • Date and time of access;

  • Referring website;

  • Session information;

  • Click and navigation activity;

  • Cookie identifiers;

  • Approximate location derived from an IP address;

  • Network information; and

  • Website performance or error information.

3.7 Marketing and Preference Information

Where applicable, we may collect information such as:

  • Marketing preferences;

  • Products or categories of interest;

  • Products previously viewed or purchased;

  • Advertising interactions;

  • Promotional campaign activity;

  • Survey responses; and

  • Customer satisfaction information.

3.8 Information You Voluntarily Submit

You may choose to provide:

  • Product reviews;

  • Comments;

  • Photographs;

  • Videos;

  • Messages;

  • Product enquiries;

  • Return requests;

  • Complaint information; and

  • Other customer-generated content.

Please avoid submitting unnecessary sensitive personal information through public reviews, forms or unsecured communication channels.

4. How We Collect Personal Information

We may collect personal information in several ways.

Information You Provide Directly

We collect information when you:

  • Complete a form;

  • Create an account;

  • Place an order;

  • Enter billing or delivery information;

  • Select a payment method;

  • Contact customer service;

  • Request a return or refund;

  • Subscribe to communications;

  • Submit a review; or

  • Otherwise provide information to us.

Information Collected Automatically

Certain information may be collected automatically through technologies including:

  • Cookies;

  • Pixels;

  • Tags;

  • Server logs;

  • Device identifiers;

  • Analytics technologies;

  • Website security technologies; and

  • Similar technologies.

Information Received From Service Providers

We may receive relevant information from companies that assist us with:

  • Shopify e-commerce services;

  • Payment processing;

  • Banking and payment services;

  • Order fulfilment;

  • Warehousing;

  • Shipping and delivery;

  • Tracking;

  • Fraud prevention;

  • Website hosting;

  • Cloud services;

  • Customer support;

  • Email communications;

  • Analytics;

  • Advertising; and

  • Other technical services.

5. How We Use Personal Information

We may process personal information for purposes including:

Providing and Operating the Services

We may use information to:

  • Operate and maintain our online store;

  • Create and manage customer accounts;

  • Process and confirm orders;

  • Verify order information;

  • Process payments;

  • Manage Cash on Delivery orders where available;

  • Arrange fulfilment and shipment;

  • Deliver products;

  • Provide tracking information;

  • Send order and delivery notifications;

  • Process returns, exchanges and refunds;

  • Respond to customer enquiries; and

  • Provide product and customer support.

Improving Our Services

We may use information to:

  • Understand how customers use the online store;

  • Improve website functionality;

  • Improve navigation;

  • Evaluate website performance;

  • Improve products and services;

  • Remember customer preferences;

  • Personalize the shopping experience; and

  • Evaluate customer satisfaction.

Security and Fraud Prevention

We may process information to:

  • Verify customer identity where reasonably necessary;

  • Detect suspicious transactions;

  • Prevent fraudulent orders;

  • Prevent unauthorized account access;

  • Protect payment security;

  • Investigate misuse of the Services;

  • Protect customers and our business; and

  • Maintain the security and integrity of our systems.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional communications;

  • Provide information about products or offers;

  • Measure advertising performance;

  • Understand customer interests;

  • Personalize marketing content; and

  • Improve advertising campaigns.

Where consent is legally required, we will request appropriate consent before using personal information for such purposes.

Legal and Compliance Purposes

We may process or retain information where necessary to:

  • Comply with applicable laws;

  • Meet accounting obligations;

  • Meet tax obligations;

  • Meet consumer protection requirements;

  • Respond to lawful government or regulatory requests;

  • Comply with court orders;

  • Prevent fraud;

  • Resolve disputes;

  • Establish, exercise or defend legal claims; and

  • Protect our legal rights.

6. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”), European Economic Area data protection rules or other applicable data protection laws require a legal basis, we may rely on one or more of the following grounds.

Performance of a Contract

Processing may be necessary to:

  • Accept and process your order;

  • Receive or verify payment;

  • Deliver products;

  • Provide customer support;

  • Process returns or refunds; or

  • Provide another service requested by you.

Compliance With Legal Obligations

We may process or retain information where necessary to comply with:

  • Accounting requirements;

  • Tax requirements;

  • Consumer protection laws;

  • Regulatory requirements;

  • Fraud-prevention obligations;

  • Court orders; or

  • Other applicable legal obligations.

Legitimate Interests

Where permitted by law, we may process personal information where reasonably necessary for legitimate business interests including:

  • Preventing fraud;

  • Securing our website;

  • Improving the Services;

  • Understanding business performance;

  • Managing customer relationships;

  • Responding to enquiries;

  • Protecting our legal rights; and

  • Maintaining appropriate transaction and business records.

When relying on legitimate interests, we consider whether those interests are outweighed by your rights and freedoms.

Consent

Where required, we may rely on your consent for activities including:

  • Sending certain marketing communications;

  • Activating non-essential cookies;

  • Personalizing advertising;

  • Processing information for optional purposes; or

  • Other processing activities where consent is required by law.

You may withdraw your consent at any time.

Withdrawal of consent does not affect processing that lawfully occurred before the consent was withdrawn.

7. Sharing and Disclosure of Personal Information

We may share personal information where reasonably necessary to provide the Services, complete transactions or comply with applicable law.

Recipients may include:

  • Shopify;

  • Payment processors;

  • PayPal or other payment providers where used;

  • Banks and payment networks;

  • Courier companies;

  • Postal services;

  • Logistics providers;

  • Warehousing and fulfilment providers;

  • Delivery tracking providers;

  • Website hosting providers;

  • Cloud service providers;

  • Customer support providers;

  • Email service providers;

  • Analytics providers;

  • Advertising or marketing providers;

  • Fraud-prevention and security providers;

  • Accountants;

  • Auditors;

  • Lawyers;

  • Insurers;

  • Professional advisers;

  • Government authorities;

  • Courts;

  • Law enforcement authorities; and

  • Regulators.

We may also disclose information:

  • With your permission;

  • To complete your order;

  • To arrange delivery;

  • To investigate suspected fraud;

  • To enforce our legal rights;

  • To protect the rights or safety of customers or other persons;

  • To comply with applicable law; or

  • In connection with a merger, acquisition, restructuring, financing or transfer of business assets.

We do not sell customer personal information to third-party advertisers.

8. Shopify

Our online store uses Shopify as its e-commerce platform.

Shopify may process information relating to your access to and use of our online store in order to provide, maintain, secure and improve its platform and related services.

Information submitted through our online store may therefore be transmitted to Shopify and relevant service providers.

Shopify may also independently process certain personal information in accordance with its own privacy documentation and applicable law.

Where Shopify or another service provider acts as an independent data controller, that provider may be independently responsible for its processing activities and for responding to certain privacy requests relating to those activities.

9. Payment Providers

Payments may be processed by independent payment providers.

Depending on the method selected during checkout, relevant information may be provided to:

  • Shopify;

  • PayPal;

  • Banks;

  • Payment processors;

  • Fraud-prevention providers; or

  • Other payment service providers.

These providers may process personal information according to their own privacy policies, security procedures and legal obligations.

Where Cash on Delivery is available, information necessary to arrange and collect payment may be provided to the relevant courier or delivery provider.

10. Delivery and Logistics Providers

To prepare, ship and deliver an order, we may provide relevant information to delivery providers.

This may include:

  • Recipient name;

  • Delivery address;

  • Postal code;

  • Telephone number;

  • Email address;

  • Order reference;

  • Package information;

  • Delivery instructions; and

  • Cash on Delivery amount where applicable.

Delivery providers may use this information to:

  • Deliver your order;

  • Confirm delivery information;

  • Arrange delivery;

  • Provide tracking updates;

  • Confirm Cash on Delivery where applicable; and

  • Resolve failed delivery attempts.

11. Cookies and Similar Technologies

Our online store and our service providers may use cookies and similar technologies.

Cookies may be used to:

  • Keep the website functioning correctly;

  • Maintain your shopping cart;

  • Support checkout;

  • Remember account sessions;

  • Remember preferences;

  • Protect website and account security;

  • Detect suspicious activity;

  • Analyze website traffic;

  • Measure website performance;

  • Understand customer interactions;

  • Measure marketing activity; and

  • Provide relevant advertising where permitted.

Essential Cookies

Essential cookies support important functions such as:

  • Shopping carts;

  • Customer accounts;

  • Checkout;

  • Payment processing;

  • Order processing; and

  • Website security.

Some Services may not function correctly if essential cookies are disabled.

Analytics Cookies

Analytics cookies may help us understand how visitors use the online store, including which pages and products are viewed.

Advertising Cookies

Advertising or marketing cookies may be used to measure promotional campaigns and provide relevant advertisements where permitted.

Where required by applicable law, non-essential cookies will only be activated after appropriate consent has been obtained.

You may be able to manage cookies through available cookie preference controls or through your browser settings.

12. Marketing Communications

We may send marketing communications where:

  • You have provided consent;

  • The communication is otherwise permitted by applicable law; and

  • You have not opted out.

You may unsubscribe from promotional emails at any time by:

After unsubscribing from marketing messages, you may still receive necessary service communications relating to:

  • Orders;

  • Payments;

  • Delivery;

  • Returns;

  • Refunds;

  • Account administration;

  • Customer support; and

  • Security.

These operational communications are not treated as promotional marketing where they are necessary to provide the Services.

13. International Data Transfers

Some service providers, including Shopify, payment providers, technology providers, analytics providers or logistics providers, may process personal information outside the country where you live.

As a result, personal information may be transferred to countries whose data protection laws differ from those in your country.

Where personal information is transferred outside the European Economic Area and applicable law requires safeguards, an appropriate legal transfer mechanism may be used.

Depending on the circumstances, such safeguards may include:

  • A recognized adequacy decision;

  • European Commission Standard Contractual Clauses;

  • Other approved contractual safeguards;

  • Binding corporate rules where applicable;

  • Appropriate technical and organizational safeguards; or

  • Another lawful transfer mechanism.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

Retention periods may depend on:

  • The duration of your customer relationship;

  • The duration of your account;

  • Completion of an order;

  • Delivery requirements;

  • Returns and refunds;

  • Warranty or customer support requirements;

  • Accounting obligations;

  • Tax obligations;

  • Fraud-prevention requirements;

  • Legal limitation periods;

  • Dispute resolution;

  • Regulatory requirements; and

  • The need to establish, exercise or defend legal claims.

When personal information is no longer required, we may securely delete, anonymize or otherwise restrict or dispose of it in accordance with applicable law.

15. Security of Personal Information

We use reasonable administrative, organizational and technical measures designed to protect personal information against:

  • Unauthorized access;

  • Accidental loss;

  • Unlawful disclosure;

  • Misuse;

  • Unauthorized alteration;

  • Destruction; and

  • Unauthorized processing.

Security measures may include:

  • Restricted access;

  • Account authentication;

  • Secure hosting environments;

  • Appropriate encryption;

  • Fraud monitoring;

  • Security controls; and

  • Controlled access by employees, contractors and service providers.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

You should protect your passwords and login credentials and avoid sending sensitive financial or account information through unsecured communication channels.

16. Children's Privacy

The Services are intended for customers who are legally able to enter into purchase transactions.

We do not knowingly collect personal information from children in violation of applicable law.

Where legally required, minors should obtain appropriate permission or supervision from a parent or legal guardian before:

  • Using the Services;

  • Creating an account;

  • Placing an order; or

  • Providing personal information.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us.

Where required by law, we will take reasonable steps to delete or appropriately restrict such information after reviewing the circumstances.

17. Your Data Protection Rights

Depending on your location, applicable law and the circumstances of processing, you may have rights including the following.

Right of Access

You may request confirmation of whether we process your personal information and request access to relevant personal information.

Right to Correction

You may request correction of inaccurate personal information or completion of incomplete information.

Right to Deletion

You may request deletion of personal information in certain circumstances.

This right may be restricted where information must be retained to comply with legal, tax, accounting, fraud-prevention, contractual or legal-claim requirements.

Right to Restrict Processing

You may request that certain processing of your personal information be restricted where permitted by law.

Right to Data Portability

Where applicable, you may request eligible personal information in a structured, commonly used and machine-readable format.

Where technically feasible and legally required, you may request that eligible information be transmitted to another provider.

Right to Object

You may object to certain processing based on legitimate interests where permitted by law.

You may also object to the processing of personal information for direct marketing purposes at any time.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing undertaken before consent was withdrawn.

Rights Concerning Automated Decision-Making

Where applicable, you may have rights regarding decisions made solely through automated processing that produce legal or similarly significant effects.

Right to Lodge a Complaint

You may have the right to lodge a complaint with the competent data protection supervisory authority in your country or region.

These rights are not absolute and may be subject to applicable legal conditions, exemptions and identity-verification requirements.

18. How to Exercise Your Privacy Rights

To exercise an applicable privacy or data protection right, please contact:

Email: gueriniholmberg678@gmail.com
Telephone: +45 33210772

You may be asked to provide:

  • Your full name;

  • The email address associated with your order or account;

  • Your order number where relevant;

  • A description of the privacy request; and

  • Information reasonably necessary to verify your identity.

We may request additional information where reasonably necessary to verify your identity and protect personal information from unauthorized access or disclosure.

Where permitted by law, a request may be restricted or refused if:

  • We cannot reasonably verify identity;

  • Disclosure would adversely affect another person's rights;

  • Information must legally be retained;

  • A request is manifestly unfounded or excessive;

  • Processing is necessary for fraud prevention; or

  • Another applicable legal exemption applies.

We will respond within the period required by applicable law.

19. Third-Party Websites and Services

The Services may contain links to websites, social media platforms, payment services or other online services operated independently by third parties.

We do not control the privacy or security practices of independent third parties.

When you leave our online store or interact with an external service, personal information you provide may be governed by that third party's privacy policy and terms.

We recommend reviewing the relevant third-party privacy information before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business operations;

  • Changes to the Services;

  • Changes in technology;

  • Changes to service providers;

  • Changes in our privacy practices;

  • Changes in legal or regulatory requirements; or

  • Other legitimate operational reasons.

The updated version will be published through our online store with a revised “Last updated” date.

Where required by applicable law, we may provide additional notice regarding material changes.

21. Contact Us

If you have questions regarding this Privacy Policy, how your personal information is processed or how to exercise a privacy right, please contact:

Focus IT Consulting ApS
CVR number: 37854530
Responsible person / Managing Director: Shuo Li

Registered address:
Mortonsvej 36, 2. th
2800 Kongens Lyngby
Denmark

Email: gueriniholmberg678@gmail.com
Telephone: +45 33210772